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2021: Managing the New Norm in a New Year with Brent Barootes

13 January 2021 @ 11:30 am 12:30 pm MST

 Kick off the new year with a learning and networking opportunity with your AFP Calgary & Area Chapter

Note that this event is approved for 1 CFRE learning credit.

Join renowned Canadian sponsorship expert Brent Barootes as he discusses changes in sponsorship and how that fits into your overall development plan, in light of the ongoing pandemic, its impact on events, sponsorships, and relationships with your sponsors.

Brent Barootes has spent over 25 years in the sponsorship marketing industry, developing and delivering profitable sponsorship programs that result in returns on investment for properties, rights holders and sponsors. As President and CEO of the Partnership Group – Sponsorship Specialists® he leads a dedicated team of professionals delivering measurable results for their clients.

Brent has “worked the street” selling sport properties and charitable sponsorships for over a decade, as well as expertise on the buying side. Since founding the Partnership Group in 2001, Brent has provided his expertise to all sectors of the industry as a sponsorship leader and pioneer in Canada.

Brent will include about 15 -20 minutes for questions, so bring your good, your bad, and your ugly sponsorship stories from the field!

AFP Calgary & Area Chapter is proud to count Brent Barootes as a member of our Calgary and Area chapter. Brent attends as many events (virtual and in person, back when we used to have those!) as he can fit into his very busy schedule, so we are delighted to kick off 2021 with Brent as our first virtual Luncheon speaker.

An offering from Brent:

For free access to video content and webinars on managing your sponsorship / partnership programs right now; during recovery and post COVID-19, visit the Partnership Group’s website video page through this link http://www.partnershipgroup.ca/videos/.

NOTE: this event is approved for 1 CFRE credit. 


13 January 2021
11:30 am – 12:30 pm MST
Event Category:


AFP Calgary & Area Chapter
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2021: Managing the New Norm in a New Year with Brent Barootes
AFP Calgary & Area Chapter