AFP CALGARY & AREA CHAPTER
NOTICE OF VIRTUAL
ANNUAL GENERAL MEETING

Followed by a Special Presentation by

Kirk Schmidt, Director of Operations, STARS Foundation

Art and Science: Using data to inform fundraising

WHEN: Thursday, June 24, 2021

AGM: 11:30 am 

SPECIAL PRESENTATION: 12:00 to 1:00 pm

11:30 am | AGM for active (voting) AFP Members

12:00 pm |Art and Science: Using data to inform fundraising with Kirk Schmidt

ANNUAL GENERAL MEETING AGENDA

• Approval of the agenda
• Approve the minutes of the previous AGM
• Treasurer’s report
• Approve the audited financial statements
• Appoint the auditor for 2021
• Receive the President’s report
• Elect the board slate for 2021/2022
• Adjourn the AGM

Followed by a Special presentation by Kirk Schmidt, Director of Operations, STARS Foundation  

Art and Science: Using data to inform fundraising

It starts with curiosity – a question of what if? Eventually you start trusting your gut and testing it with data – a willingness to be wrong and to learn. Suddenly you’re able to predict revenue 3 years out with extreme accuracy. Data-based decision-making doesn’t mean that the fundraiser’s gut isn’t important; It’s about marrying data, metrics, and research with fundraising instincts to become more efficient. Kirk will take you through some of the ways that simple metrics, and data-based decisions, are being used to raise more money.

In three years, Kirk has used metrics to increase STARS’ annual giving by 30% and make significant changes to other revenue programs within the Foundation. As Director of Operations, he marries his background of mathematics with his knowledge of fundraising to provide analysis and guidance to the entire organization. He is an champion of using proper data and metrics in the charitable sector.

This special presentation qualifies for 1 CFRE continuing education point.