The course is taught in an active learning style and includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable.

What will I learn?

This course will introduce fundraisers to the fundamental concepts and techniques involving:
– Overview of Fundraising
– Developing an Integrated Fundraising Program
– Building and Sustaining Relationships
– Marketing for Ongoing Success
– Securing the Gift
– Volunteers Partners in Fundraising
– Management and Accountability

Learning objectives include:

• Discuss the essential components of an integrated development plan.
• Explain the elements of a marketing and communications plan that shares the organization’s message, informs constituents, and engages donors.
• Develop and sustain relationships with prospective donors, current donors, and volunteers.
• Plan individual and group solicitation strategies to secure annual and major gifts.
• Execute management policies and procedures to ensure fundraising activities are conducted with proper records management and stewardship.
• Demonstrate key ethics and accountability principles and practices in fundraising activities.

This course is worth 16 CFRE continuing education credits.