The AFP Fundamentals of Fundraising course is an introductory, 2-day course providing a comprehensive overview of fundraising principles at the fundamental level. The course content covers the roles and responsibilities of fundraisers, with emphasis on responsibilities you are likely to encounter at the beginning of your career.

The course is taught in an active learning style and includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. Learning objectives include:

• Discuss the essential components of an integrated development plan.
• Explain the elements of a marketing and communications plan that shares the organization’s message, informs constituents, and engages donors.
• Develop and sustain relationships with prospective donors, current donors, and volunteers.
• Plan individual and group solicitation strategies to secure annual and major gifts.
• Execute management policies and procedures to ensure fundraising activities are conducted with proper records management and stewardship.
• Demonstrate key ethics and accountability principles and practices in fundraising activities.

Fundamentals of Fundraising is a course perfect for those new to the fundraising profession, those new to the non-profit sector either as an employee or board member. It is also a great source for CFRE credits for those working towards their CFRE designation. Completing this course earns you 16 CFRE credits!

You’ll learn from top experts in the field and gain practical expertise to help you raise funds for great causes and meet the challenges of non-profit organizations. Plus, you’ll have the opportunity to connect with other wonderful fundraising professionals!