Should employees/consultants donate to the organization they work/consult for? It is a very contentious issue with vocal supporters and detractors. Based on research conducted to measure attitudes on this topic, what’s very clear is that if an organization is going to conduct an employee giving program, it MUST be done the right way.
This webinar will explore direct philanthropic contributions from an employee or consultant to the organization they work for or represent. We’ll look at both sides of the issue to understand why this is such a hot button topic. Additionally, we’ll review the do’s and don’t’s of running an employee giving program at your organization. Do it right or don’t do it at all.
Presenter: Ephraim Gopin
Ephraim Gopin, a nonprofit fundraising and marketing expert, is the founder of 1832Communications, an agency which helps nonprofits build relationships with donors and raise more money through smart and effective marketing. 1832 partners with nonprofits to craft strategies which upgrade their online presence, improve their marketing collateral, grow their media outreach efforts and boost their email marketing apparatus. Over the last two decades, Ephraim has worn all the hats and served as a CEO, fundraiser, grant writer, alumni director and event organizer and held marketing leadership positions for a global foundation and a few nonprofits. Ephraim is always happy to connect with nonprofit pros on Twitter, LinkedIn, via his daily nonprofit newsletter or his weekly podcast. Ephraim is the proud father of three young adults, all of whom enjoy road trips with their dad but disapprove of how he takes selfies.
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