Uncertainty, transformation, and ongoing crisis is changing the charitable landscape. The percentage of Canadians giving to charities is on the decline, online giving has narrowed in on local giving, and the types of causes Canadians are supporting is shifting.

In this one-hour session, join Allen Davidov, Senior Vice President & Practice Leader at Environics Analytics and Nicole Danesi, Senior Manager, Strategic Communications and Brand at CanadaHelps to dive into findings from the 2025 edition of The Giving Report prior to the release to the public. This session will highlight:

• Shifting giving trends highlighting a declining donor rate, effects of the 2024 Canada Post strike, greater support for Indigenous charities, and more.
• Silver linings among giving trends such as monthly giving, securities, and GivingTuesday.
• Tangible ways your charity can tackle challenges to help your organization and mission thrive. 

Join Nicole and Allen for this after-work learning & social session in downtown Calgary. 

Nicole Danesi
As Senior Manager, Strategic Communications and Brand, Nicole manages media, communications, and brand at CanadaHelps, the country’s largest online donation and fundraising platform. Used by 5 million Canadians, CanadaHelps has raised more than $3.5 billion to thousands of charities over it’s 25-year history, including shelters, food banks, arts and culture or environment charities, and more. As a regular spokesperson for the organization, Nicole shares with Canadians how they can get involved and make an impact to support a cause they care about, as well as the challenges facing Canadian charities. Joining as an intern in 2014, Nicole has been involved in CanadaHelps’ astronomical trajectory, helping to raise more than $438 million in 2024, a 217% increase from 2017. Over the course of that time, she has led strategic partnerships and media activations with Mastercard, Mirvish, and more. She holds a Bachelor of Arts degree from the University of Toronto, is a 2025 CivicAction DiverseCity Fellow, and she was recently named as one of The Peak’s 2025 Emerging

Allen Davidov

Allen Davidov, MBA, CM. is the Senior Vice President, Practice Leader of the not-for-profit, energy, and tourism sectors at Environics Analytics. With over twenty years of experience in marketing, analytics, and fundraising, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council, a TTRA board member, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University (now Toronto Metropolitan University), a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.